As per my previous posting, I have been to a day's session in Southend Uni's Ilab thinktank, along with 11 other artists. We spent the day doing business studies stuff. I was impressed with the setting and the positive attitude of the hosts, but can't honestly say that I shall find it easy to become any richer on the back of the experience. We looked into 'businessy' things like:
'who sets the price- buyer or seller?'
'who is your ideal customer?'
'what benefits are you offering in your produce?' or 'what sets you apart?'
'what are your customer's requirements?'
'who are your enemies?' (who's the competition- a concept I find quite horrid, because other makers in my field and related fields help to make exhibitions and events more appealing to draw a larger audience, and I find that low attendance is the true enemy of both interest in, and sales of my work. You need a 'critical mass' of viewers to make it all work.
Now, what I would have liked to have discovered were better ways to: present my work,
light my work,
display my work,
get an agent
So if anyone would like to run a day like that, why not get in touch with the Business Hub at Southend on Sea University and make an offer. Also please comment on what other areas you think would be of help in making more money from creative work.